Released on = December 7, 2006, 2:04 am

Press Release Author = RNCOS

Industry = Healthcare

Press Release Summary = Innovation is the latest key found by Indian ayurvedic firms
to lure more and more consumers towards their products. The latest addition in this
is the ayurvedic biscuits produced by Arya Vaidya Pharmacy, Coimbatore (India).

Press Release Body = Traditional houses of ayurveda in India, which make up for
small share of global herbal industry of US$ 120 Billion, have begun to deviate from
classical texts in order to take ayurveda to export markets such as Middle East.

Coimbatore based AVP (Arya Vaidya Pharmacy), by introducing chyawanaprash – an
admired health tonic that helps boost energy, memory and immunity – in the
form of a biscuit, has been the trend setter in this respect.

The product has been developed bearing the tastes of both new and old generation in
mind. All ingredients of chyawanaprash have been retained in the biscuit so as to
ensure better health, enhance immunity and energy of the consumer.

The biscuit will soon hit the export market. The company plans to start the exports
with Gulf market being its initial target market because the tonic is already
popular amongst Indian expatriates. Punarnava Ayurveda – another ayurveda firm
based in Coimbatore – is also planning to launch ayurvedic biscuit that will
contain all essential ayurvedic ingredients.

Expressing her views on healthcare sector in India a senior Research Analyst at
RNCOS, who has recently researched a report on “Opportunities in Indian
Healthcare Sector”, said, “Besides inexpensive medical treatment, Indian
healthcare sector has a lot more to offer. Indian ayurveda firms are expanding their
export market by producing an array of ayurvedic products like ayurvedic biscuits,
herbal ketchup, and jams.”

The research report addresses the issues and facts that are critical to the success
of healthcare industry in India, such as:

- Get an insight into the trends in market performance.
- Pinpoint sectors of growth and identify the driving factors.
- Key regulations and policy environment in the industry.
- Future scenario of the Healthcare Market in India.
- What opportunities exist for the Healthcare Market?
- What are the challenges faced by the industry?
- Trends in Indian Medical Tourism Industry.

About the report

RNCOS’ report “Opportunities in Indian Healthcare Sector” provides
extensive research and objective analysis on the Healthcare Sector in India. It has
been written to help clients in analyzing the opportunities critical to the growth
of healthcare market in India.

About RNCOS:

RNCOS, incorporated in 2002, provides Market Research Reports for your business
needs and aims to put an end to your information pursuit. Our expertise in gathering
global business information for industry research, corporate training, growth
consulting, and business consulting, brings reputed companies and firms to us for
business enhancement solutions. We can be your one-stop-shop for Industry research
information and niche market analysis.

For more information visit: http://www.rncos.com/Report/IM054.htm

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